Nottinghamshire-based hydraulic filter manufacturer, FilterFinder have rebranded their business and relaunched their website to give their customers an unforgettable and seamless experience.
Since launching 12 months ago , FilterFinder has fulfilled more than 350 customers' needs, all whilst building an e-commerce website in-house and managing their parent company, Micro-Mesh.
With stock levels surpassing 35,000 elements, this family-run business decided that it was time to invest in their customer’s journey, their website and their branding in order to assist as many customers as possible with the complex task of sourcing and buying hydraulic filters for a range of uses. The brand currently services a wide range of industries, including manufacturing, aviation, farming, wind turbines, rail infrastructure and many more, but with B2C enquiries increasing and recognising a gap in the market for self-sourcing filtration parts, FilterFinder are now looking to become the most reputable, trusted and reliable filter manufacturer and suppliers in the UK.
So, what’s changed and why? As well as a brand new logo, colour palette and font that represents the brand’s vibrancy and expertise, FilterFinder has heavily invested in their e-commerce website to make their buyer’s experience among the best around. After teaming up with fellow Nottinghamshire-based retail experience agency, Summit Creative, the brand now has a totally revamped website with an easy to navigate modern-feel, whilst staying true to their values, purpose, and commitment to providing a customer centric experience.
FilterFinder’s Head of Online Sales, Elliott Underwood said, ‘This is such an exciting time for FilterFinder, and a very proud moment for us. FilterFinder was a concept 10 years in the making that has been realised over the last 12 months, we have truly loved growing the brand and its offering ever since, However, we knew that the time had come to really showcase ourselves and our values effectively, whilst also standing out against other brands within the industry and providing an unbeatable experience for our customers. We can’t wait to share our new branding and website with the public and to see what it brings for FilterFinder!’
The new website includes features such as live chat and customer support, in-depth product and part descriptions, an easy to navigate customer experience as well as the option for customers to create an account to make hydraulic filtration more accessible.
To find out more about FilterFinder or to browse their brand new website, head over to www.filterfinder.co.uk.